Sarah Coventry jewelry

Sarah Coventry & Emmons Jewellery information

Sarah Coventry jewellery, boxes and accessories information. From 1948 to the mid 1990s this US company sold through their catalogues and home party plan.

UK and Canada made pieces are also available, as well that have been imported from the US. 

In the sixties I was given a home shopping brochure by Sarah Coventry jewelry and asked to choose a piece of jewellery. My nan was holding a party and at about aged 9, I was too young to go. But I have never forgot about this brochure with so many pieces to choose from.

This American C H Stuart company started out in about 1949 selling jewelry by both Sarah Coventry and Emmons. As they were often identical, they used the same names and information on cards and brochures.

Emmons was the first to promote quality costume jewellery. At first the jewelry was not signed until the mid 1950s. Then the signature was “EmJ”. Later on they were marked “Emmons”. Also you will find them stamped “Caroline” and “Caroline Emmons”. The Emmons jewelry started in 1949 until 1981.

Sarah Coventry started selling at home fashion parties in 1949. So successful, they became international and sold in the UK, Canada, Belgium and Australia. It is known that some of the Sarah Coventry jewellery was actually made in the UK. Again the early pieces were unsigned and then with “SAC” from the middle of the fifties until about 1961. “SC” was also used in the later part of the fifties and very early sixties. The mark “SC” was revived in the eighties, so be warned. “Sarah Cov” came in during the fifties as well until the start of the eighties. In the seventies jewellery was stamped “Sarah Coventry” and “Coventry” With just “Sarah” used in the seventies and eighties. I also believe that the mark “Sarah” was used when the company was revived in the 2000s. It is no longer in production.

This jewellery blog has been started to show case all the Sarah Coventry jewelry that we have obtained and will be an on going project as with our other vintage designer blog posts.

The above large brooch and earrings are by Sarah Coventry called Pinwheel. Circa late 1960s to 1970s.

The above is a pair of earrings called Peta Lure circa 1960s and also it has a matching brooch available.

Peta Lure brooch by Sarah Coventry.

Pinwheel brooch

This is just a small sample as we are re-photographing and sourcing even more of our growing large collection to show here.